Core Topics
Product Positive
Technology Innovation

We always focus on the research and development, design and innovation, of down apparel, maintain effective investment in research and development and stimulate the leading and supporting role of scientific and technological innovation to continuously enhance our independent innovation capability.

  • We have a scientific technology center with a usable area of more than 10,000 sq.m.
  • We applied for 545 patents, with 971 patents registered in total
  • Our environmental-friendly and zero-pressure down apparel was awarded the Red Dot Design Award of German; new degradable fabric was awarded the ISPO – Global Design Award (Accelerated Eco)
  • Multiple down jackets and sun-protective clothing products have achieved zero carbon status due to their low-carbon and environmentally friendly product attributes
Quality Assurance

We pay attention to quality by providing customers with high quality products and services with the product innovative mentality of “Quality+”, and integrate color, innovation and excellent quality into the DNA of our brand.

  • We arrange inspectors monthly for competence comparison to maintain defect discovery rate of above 98% at all times
  • The market disability rate standard of each scenario has fallen below 0.08%, and the market disability rate standard of high-end products has fallen below 0.035%
  • During the Year, we did not have any product recalls due to health, quality and safety reasons.
Customer Services

We are consumer-centric, interact with customers through diversified channels, listen to customer needs, constantly optimize service levels, and are committed to providing consumers with an excellent shopping experience.

FY2023/24

  • Attracted more than 11 million new fans and 4.4 million new members on the Tmall and JD platforms
  • We rely on the self-developed ICC (Inventory Computation Center) and OPC System (Order Processing Center) for optimization of operating time in the warehouse and maximize the enhancement of user experience
  • the call completion rate of 400-hotline increased by approximately 13.2% as compared to the last year and the service satisfaction rate reached approximately 97.8%
  • In FY2023/24, the pass rate of user repairs actually reached 99.98%
Chemical Management

We are committed to providing consumers with safe, environmentally friendly, and responsibly manufactured products. We repay the trust that consumers place in us by managing the use of chemicals responsibly.

  • The Supplier Chemicals Control Manual has been developed to enhance the requirements for chemical control by suppliers
  • Developed the Restricted Substances List Requirements for Chemicals of Bosideng to clarify the prohibited and restricted substances for Chemicals and relevant requirements of restriction, phase-out and substitution
  • Joining the Zero Discharge of Hazardous Chemicals (ZDHC)
  • We engaged third-party authoritative testing agencies on an irregular basis to test raw materials