We pay attention to quality by providing customers with high quality products and services with the product innovative mentality of “Quality+”, and integrate color, innovation and excellent quality into the DNA of our brand.

• We arrange inspectors monthly for competence comparison to maintain defect discovery rate of above 98% at all times
• Bosideng's professional testing center has obtained the certification of the China National Accreditation Service (CNAS) and the International Down and Feather Bureau (IDFB) authorized laboratory certification, ensuring product quality through strict checks at all levels.
• The market disability rate standard of each scenario has fallen below 0.08%, and the market disability rate standard of high-end products has fallen below 0.035%
• During the Year, we did not have any product recalls due to health, quality and safety reasons.

Case Study

Quality Assurance

We implement a strict three-level inspection system for product quality to ensure that all inbound finished products comply with applicable quality regulations in the countries/regions where we operate and sell. The three-level inspection system refers to self-inspection by the garment factory (Level-1 inspection), ex-factory inspection (Level-2 inspection) and inbound inspection by the product inspection department (Level-3 inspection). Each inspection will be accompanied by an inspection report to ensure 100% execution of the three-level inspection on each batch. Level-1 and Level-2 inspections are accepted according to Ex-factory Inspection Regulation, and Level-3 inspections are accepted according to the Regulation on Inspection of Internally Sold Products.

We are consumer-centric, interact with customers through diversified channels, listen to customer needs, constantly optimize service levels, and are committed to providing consumers with an excellent shopping experience.

FY2024/25

• As of March 31,2025, Bosideng had approximately 21 million members on Tmall and JD.com platforms, along with 10 million followers on Tiktok
• We rely on the self-developed ICC (Inventory Computation Center) and OPC System (Order Processing Center) for optimization of operating time in the warehouse and maximize the enhancement of user experience
• Achieved 100% closed-loop resolution for customer complaints, with average handling time per complaint (including customer service communication and return-to-factory repairs, covering the full-process resolution timeline) of 15.8 hours, representing a 23.8% year-on-year improvement in processing efficiency
• Upgraded customer responsibility care and open a 1:1 exclusive customer service channel for Black Gold Card members to ensure rapid identification and problem resolution for high-demand users
• During the year, Bosideng conducted 41,185 customer satisfaction surveys, with 40,224 respondents (97.6%) expressing satisfaction with our services.

Bosideng incorporates its concepts of continuous low-carbon and recycled fashion into the whole value chain including raw material selection, manufacturing, logistics, and supplier management. We strive to integrate continuous high-quality development with the implementation of the "dual carbon" strategic target, positively exploring innovative paths and driving the industry to a green path.

• Multiple products have obtained Carbon Footprint Certification from the China Quality Certification Centre (CQC) and have achieved carbon-neutral status by leveraging their low-carbon attributes
• Bosideng, as the main standard-making unit, issued T/CNGA 33-2021 "Technical Specification for Green-design Product Assessment-Down Apparel", which specifies all aspects such as raw material selection, manufacturing, sales, use, recycling and disposal that need to be considered in the green design products of down apparel, as well as preparation requirements of evaluation report on the lifecycle of green products and evaluation approach, providing a strong basis for the industry
• Stores are preferentially located in operational sites obtaining green building certification; simultaneously, the coverage rate of green mall stores is continuously enhanced, targeting a development goal exceeding 90%

Case Study

“Carbon Neutrality Store Standards” Expert Seminar hosted at Bosideng Sanlitun New Concept Store

On 24 June 2025, the Expert Seminar for Drafting of Technical Specifications for Carbon Neutrality Store Evaluation in Textile and Apparel Industry (《紡織服裝行業碳中和門店評價技術規範》) was successfully held at the Bosideng Sanlitun New Concept Store in Beijing. The Technical Specifications for Carbon Neutrality Store Evaluation in the Textile and Apparel Industry are the industry’s first systematic definition of a carbon neutrality evaluation method for retail stores, effectively filling an industry gap and providing operational and quantifiable standards for achieving the “double carbon” goals in the textile and apparel industry. It will also encourage more brands to strengthen green commitments in the retail terminal, offering consumers an environmentally friendly and sustainable shopping experience.

Address by Gao Dekang, Founder, Chairman and President of Bosideng

We are committed to providing consumers with safe, environmentally friendly, and responsibly manufactured products. We repay the trust that consumers place in us by managing the use of chemicals responsibly.

• Updated the Bosideng Chemical Control Manual to clarify the goal of achieving "zero discharge of toxic and hazardous chemicals in the supply chain" by 2030
• Developed the Restricted Substances List Requirements for Chemicals of Bosideng to clarify the prohibited and restricted substances for Chemicals and relevant requirements of restriction, phase-out and substitution
• Joining the Zero Discharge of Hazardous Chemicals (ZDHC)
• We engaged third-party authoritative testing agencies on an irregular basis to test raw materials
• We have launched the "Bosideng Environmental Protection Classroom" on our official social media account to share knowledge of chemical safety with consumers, while ensuring that we provide consumers with more environmentally friendly, scientific, and safe products.

Case Study

The Restricted Substances List Requirements for Chemicals of Bosideng

The RSL of Bosideng is based on industry standard and well-known non-government organization, comprising of chemicals that are actively restricted and prohibited beyond the scope of regulations, while meeting requirements of relevant regulations and the industry standard as follows:

• Substances that are prohibited as required by Exclusion of Substances and Mixtures Classified with Particular Hazard Codes or Risk Phrases of GRS2.2
• Substances that are prohibited as set out in the latest REACH Substance of Very High Concern – SVHC List
• Substances that are prohibited as set out in the ZDHC Manufacturing Restricted Substances List

Bosideng has established the circular economy as one of the core pillars of its sustainable development. It systematically promotes the transformation of resource circulation models by building a multi-level governance system and clear goal-oriented paths.

• We interact with consumers and carry out creative workshops for recycling old clothes, giving them new life through transformation. In addition, we have launched a warm recycling program in offline stores to reuse waste and create handmade works with our members.
• We provide high-end product repair and maintenance plans to extend the lifespan of products
• Adhering to the concept of "circular economy", we designed and developed CIRCULAR 3.0 products for the first time, achieving the closed-loop goal of "from garment to garment" (GTG), and won the ISPO Global Design Award and the IDEA American Industrial Design Excellence Award Silver Award