Core Topics
Product Positive
Technology Innovation

We always focus on the research and development, design and innovation, of down apparel, maintain effective investment in research and development and stimulate the leading and supporting role of scientific and technological innovation to continuously enhance our independent innovation capability.

  • We have a scientific technology center with a usable area of more than 10,000 sq.m.
  • We have established a China National Accreditation Service for Conformity Assessment (CNAS) certification laboratory, a laboratory recognized by the International Down and Feather Bureau (IDFB)
  • A number of products have won international awards such as ISPO, Red Dot Design and the Golden Novum Design Award
  • We participated in the drafting and revision of 23 international standards, 13 national standards and 5 industry standards
  • During FY2022/23, Bosideng applied for 246 patents, and was granted 254 new patents with 606 patents registered in total (including inventions, utility models and appearance patents)
Quality Assurance

We pay attention to quality by providing customers with high quality products and services with the product innovative mentality of “Quality+”, and integrate color, innovation and excellent quality into the DNA of our brand.

  • We arrange inspectors monthly for competence comparison to maintain defect discovery rate of above 98% at all times
  • The market disability rate standard of each scenario has fallen below 0.08%, and the market disability rate standard of high-end products has fallen below 0.035%
  • We continue to improve the whole-process traceability mechanism of production suppliers, focusing on implementing a single-piece responsibility traceability mechanism for high-end product lines
Customer Services

We are consumer-centric, interact with customers through diversified channels, listen to customer needs, constantly optimize service levels, and are committed to providing consumers with an excellent shopping experience.

FY2022/23

  • we achieved 100% closed-loop resolution of complaints from all channels, and the satisfaction rate for handling complaints reached to 98.1%
  • The satisfaction of high-end users reached 96%.
  • We continue to improve customer’s after-sale experience, and the after-sale satisfaction rate increased by 16.9% on a year-on-year basis
Chemical Management

We are committed to providing consumers with safe, environmentally friendly, and responsibly manufactured products. We repay the trust that consumers place in us by managing the use of chemicals responsibly.

  • Under the management requirements of China National Accreditation Service for Conformity Assessment (“CNAS”) for chemicals, we organized a variety of activities in chemical management, to control different activities such as chemical classification, procurement, labeling, storage, warehousing, use, emergency treatment, supervision and inspection
  • We developed a management list of consumable materials, defined the hazard level of designated chemicals in the input stage
  • We engaged third-party authoritative testing agencies on an irregular basis to test raw materials, and we also require our suppliers to regularly test the raw materials supplied to us
  • After upgrading the equipment in the test center, the test center can undertake up to 40 material physicochemical testing programs, including 17 down apparel testing programs